Your home description must be well-designed and well-written with persuasive content that describes your property’s features in ways that appeal to prospective buyers and compel them to take action. Great real estate copy can generate more inquiries, get more bids and ultimately, result in less time on the market.
Does your property have a famous owner in the past? Did the neighborhood ever have a significant historical event happen nearby? Usually, there is something that makes a property unique. Getting clients attached to the novelty of the specific property helps sell your home.
Showoff the neighborhood
Does your neighborhood have a highly regarded school district? Is there a downtown or village full of shops and restaurants within walking distance? Does your community have amenities, like a pool, tennis or clubhouse?
Talking about your neighborhood and community gives a clearer picture of the lifestyle that comes with the home. Remember, you are not just trying to sell a house, you are trying to sell a lifestyle!
There is a fine line between painting a positive word picture about your property and overselling your property. Good copywriting knows how to convey this information seamlessly and effectively, all while catering to the emotional needs of the right buyer.